5.5.2023
Marie Berg
Content Manager
The Boston Consulting Group (BCG) has recently done a survey of more than 100 B2B SaaS companies to identify how they continue to grow in size while persisting innovation and entrepreneurship. Despite the global tech industry facing a tough environment, B2B SaaS companies have shown continued and persistent growth.
BCG has made it their mission to identify the specific moves that these companies have made to continue the growth trajectory.
B2B SaaS (business-to-business software-as-a-service) companies are growing rapidly and are expected to grow even faster in the future, according to a recent analysis by Boston Consulting Group (BCG).
BCG's survey of over 100 B2B SaaS companies (all primarily based in Europe and over 50 % in Germany) found that the segment was growing at ten times the rate of the broader SaaS industry, with revenues increasing by 179% in 2022, and a projection of 204% growth in 2023.
BCG identified specific moves that all B2B SaaS companies can make to continue the growth trajectory, particularly in the realm of go-to-market strategies and commercial operations. They also found that investment in sales and marketing is critical for the growth of a SaaS business, but the right level of investment depends on factors such as the payback period for customer acquisition cost (CAC) and the churn rate at which customers need to be replenished.
In more detail, the results from the report suggest that B2B SaaS companies should focus on the following strategies:
Among these 109 companies that were part of the survey, Frontnow has been selected as one of the top 10 companies to watch out for in 2023.
To make this decision, the main dimensions BCG has looked at are:
→ Innovation: How is the solution changing the business for B2B clients?
→ Traction: How much initial traction is on the company and is their first KPI promising?
→ Disruption: Is the company utilizing the latest technologies, such as AI, to stay ahead of the competition?
Simon Meyer, Growth BCG X Berlin, explains the decision as follows:
“Frontnow’s conversational AI solutions unlock the true potential of businesses. With real-time data processing and a pioneering spirit, they’re redefining the way businesses use AI for efficiency and success.”
To read the full survey, make sure to download the BCG X playbook and make sure to read the main takeaways on how B2B SaaS companies can continue the growth trajectory—particularly in the realm of go-to-market strategies and commercial operations.
Download the BCG X playbook here.
The Boston Consulting Group (BCG) has recently done a survey of more than 100 B2B SaaS companies to identify how they continue to grow in size while persisting innovation and entrepreneurship. Despite the global tech industry facing a tough environment, B2B SaaS companies have shown continued and persistent growth.
BCG has made it their mission to identify the specific moves that these companies have made to continue the growth trajectory.
B2B SaaS (business-to-business software-as-a-service) companies are growing rapidly and are expected to grow even faster in the future, according to a recent analysis by Boston Consulting Group (BCG).
BCG's survey of over 100 B2B SaaS companies (all primarily based in Europe and over 50 % in Germany) found that the segment was growing at ten times the rate of the broader SaaS industry, with revenues increasing by 179% in 2022, and a projection of 204% growth in 2023.
BCG identified specific moves that all B2B SaaS companies can make to continue the growth trajectory, particularly in the realm of go-to-market strategies and commercial operations. They also found that investment in sales and marketing is critical for the growth of a SaaS business, but the right level of investment depends on factors such as the payback period for customer acquisition cost (CAC) and the churn rate at which customers need to be replenished.
In more detail, the results from the report suggest that B2B SaaS companies should focus on the following strategies:
Among these 109 companies that were part of the survey, Frontnow has been selected as one of the top 10 companies to watch out for in 2023.
To make this decision, the main dimensions BCG has looked at are:
→ Innovation: How is the solution changing the business for B2B clients?
→ Traction: How much initial traction is on the company and is their first KPI promising?
→ Disruption: Is the company utilizing the latest technologies, such as AI, to stay ahead of the competition?
Simon Meyer, Growth BCG X Berlin, explains the decision as follows:
“Frontnow’s conversational AI solutions unlock the true potential of businesses. With real-time data processing and a pioneering spirit, they’re redefining the way businesses use AI for efficiency and success.”
To read the full survey, make sure to download the BCG X playbook and make sure to read the main takeaways on how B2B SaaS companies can continue the growth trajectory—particularly in the realm of go-to-market strategies and commercial operations.
Download the BCG X playbook here.
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