We got a first glimpse of FrontNow's innovative software and are already looking forward to the official launch of the platform. FrontNow's software solves some of the challenges we've been struggling with from the very beginning.
On a mission to empower retail
We are dedicated to assisting manufacturers of consumer goods to sell their products. At the same time, we want to help retailers find the right products for their customers. Consequently, FrontNow's goal is to increase sales for producers and retailers. But how do we do that? Through digitalization and a deep understanding of both sides, retailers and suppliers.
Through our easy-to-use product discovery platform, retailers can always follow the latest trends and adjust their product assortment accordingly. We rely on artificial intelligence for this. This uses data on buying behavior, income trends, socio-demographics, demand trends, and even weather changes to make precise predictions about what end customers want. We do this not only on a national level, but also on a local level. We therefore know what the end customer in the neighborhood of the supermarket or drugstore wants and is likely to want in the future.
The retailer can therefore adapt his product portfolio on the shelf to the needs of his customers at an early stage. This increases the attractiveness of the store for its customers and therefore also boosts sales.
This approach also gives consumer goods producers a massive advantage, because we bring them into exactly those stores where their product will be bought.
- Retailers in Europe
- FMCG Producers in Europe